Market Information and Value Orientation for Mobile Machinery
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LECTURA GmbH Verlag + Marketing Service, residing at Ritter-von-Schuh-Platz 3, 90459 Nuremberg, registered at HRB Nuremberg 6657, UST-IDNR. DE133525700 (hereinafter referred to as LECTURA) commits to obey valid legal regulations for protection of personal data as efficiently as possible and takes corresponding measures to protect and secure the information it obtains from you as users of services, partners, contractors, and visitors of its website.
Personal data refers to all data that enable or simplify identification of individuals.
You can use the LECTURA website without publishing any personal data. LECTURA only stores data with no relation to individuals, such as the name of your Internet provider, data about your computer (including your IP address), operating system, type of browser, and websites you have previously visited. We use this data solely for statistical purposes, to improve our product offer, and to adjust advertising and offered services. This data reveals nothing about you personally.
LECTURA collects personal data only in the case that you voluntarily provide it. This data is then used by LECTURA based on your approval. The personal data provided with the aim of gaining access to your user account is collected and stored by LECTURA. LECTURA is also entitled to use your personal data for the needs of its own marketing and development of products and services it provides or for the needs of third parties on its behalf or as part of the above-stated activities (mainly marketing and public opinion surveys). Also, this is why LECTURA may contact you.
In relation to use of services, LECTURA may send out notifications, administrative messages, and other information (together with Business messages, as well) via e-mail. If you have expressed your approval (also called opt-in), LECTURA may send you its business messages as well as business messages promoting third parties.
If you do not want to receive Business messages, you have the right to send a reply to the e-mail address of LECTURA with “unsubscribe” in its subject and state the e-mail addresses to which the Business messages are not to be sent anymore. Any potential requests to cancel these Business messages related to third parties shall be sent directly to the corresponding third party.
LECTURA shall neither sell your personal data to any third party nor use it in any other way, with the exception of affiliated companies and partners with the aim of providing services.
All collected or stored personal data or personal data provided by LECTURA shall be used exclusively for purposes you shall be informed about in advance. Exceptions to this rule include cases when collecting, storing, and processing are performed for the following purposes:
LECTURA is not responsible for the content of websites accessible through this website or for the liabilities of the subjects that offer, provide or mediate services on these websites. LECTURA is not responsible for the content of websites from which it is possible to access any LECTURA website or for liabilities of the subjects that offer, provide or mediate services on these websites.
By providing your personal data to LECTURA, you also consent to this data being passed on by LECTURA to its partners for promotional purposes and with the aim of keeping and generally developing business relations. The exchange of information with these partners is always based on agreements and contracts on confidentiality between LECTURA and its partners.
Cookies are small text files containing a string of characters that may be placed in your computer or mobile device and that clearly identify your browser or device.
Cookies enable a website or a provided service to find out if your computer or device has visited the website or used the service before. Cookies may then be used to understand how the website or service is used, help you find what you need on the website, help you remember your preferences, and help you improve your browsing in general. Cookies may also help provide online marketing so that it targets you and your interests.
The amount of time which the cookie remains in your computer or mobile device depends on whether it is a persistent (also called permanent) or a session cookie. Session cookies remain in your device only until you finish browsing. Persistent cookies remain in your computer or mobile device until expiration or until removed.
LECTURA uses the environments of social networks such as Twitter, Facebook, LinkedIn, Google+, and Xing, with the aim of using and obtaining information. These plug-in modules of other platforms are recognizable by their logos and corresponding styles of the texts of the given platform. If you use some of these plug-in modules to select some of the LECTURA websites, you may create a direct connection between the browser you use and corresponding websites of the given social network.
As this transfer always takes place between the browser and the corresponding network, LECTURA has no access to the sent data or any information about it.
If, at the same time, you were signed in to some of these platforms or you later sign in to the given social network, the plug-in modules will be able to automatically match the information to your account. This is why this information will be matched to individual users. The same procedure applies to the use of plug-in modules (e.g. Like button) or to adding comments, too.
If you click to activate, for example, the button to express approval (e.g. Like on Facebook®) or add some comments, depending on the provider of the social network, in general, the following data may be transferred: IP address, information about the browser and operating system, screen resolution, installed plug-in modules of the browser, such as Adobe Flash Player, previously visited addresses in the case that you have visited the website by clicking on a link, and the URL address of current website.
Any content you publish in the environments of these social networks is accessible to public.
Concerning the above-stated, LECTURA recommends that you properly read your personal rights and liabilities as well as the rights and liabilities of the corresponding platforms of social networks.
Your personal data will be ciphered during the process of placing an order [using the SSL protocol with a 128bit key] transferred over the Internet. The information about your credit card is not saved but accounted for and processed directly by our provider of payment services. We secure our website and other systems by technical and organizational measures against loss, destruction, access, change or distribution of your data by unauthorized people.
You have a right to obtain information concerning your stored data and the right to correct, block or delete this data, always free of charge.
Should you have questions concerning collecting, processing or using personal data, publishing, correcting, blocking or deleting the data, and cancelling a granted approval, please contact LECTURA GmbH Verlag + Marketing Service, residing at Ritter-von-Schuh-Platz 3, 90459 Nuremberg or firstname.lastname@example.org.