LECTURA, Mosolf, and USETEC start joint marketing initiative in East and Southeast Europe
With the LECTURA publishing house, the Horst Mosolf GmbH & Co. KG and USETEC, the world trade fair for used technology, three strong partners join forces to develop their market position in selected Eastern and Southeastern European markets, as they have similar target groups. LECTURA is publishing the LECTURA-Guides, the standard work for the valuation of used machinery for many industries. The Mosolf Group offers international transportation and world-wide multi-modal logistics concepts for construction and agricultural machinery as well as other commercial vehicles. USETEC puts on display used technology for all sectors, with a strong focus on construction machinery, lifting appliances and conveyors, commercial vehicles and agricultural machines. The growing markets in Eastern and Southeastern Europe are for all three partners important target markets.
With their joint marketing initiative in East and Southeast Europe, LECTURA, Mosolf and USETEC will promote their respective offers in the target markets. The planned activities include newsletters, trade show magazines, stands in trade fairs and presentations for industry associations and chambers of commerce.
As a premiere, LECTURA will publish a special edition of the LECTURA Messenger for the trade fair Ankomak in Turkey, to be held from 9 to 13 June 2010 in Istanbul. 3,000 copies of the bilingual magazine (Turkish and English) will be distributed at the show. Further activities are scheduled in the following countries: Bulgaria, Russia, Romania. Even in geographies further afield, LECTURA and USETEC are planning a close co-ordination of their marketing efforts, for instance in Iran and in Vietnam.
