The Lectura Publishing House was founded in 1984 by three experts on construction machinery.

After one year of intensive investigation, the first overview of construction machinery for the German market was released in 1985 under the name of “biq” (Baumaschinen-Informationsquelle, Source of information of construction machinery).

Licensing agreements with eurotax (Schwacke list) enabled further publishing under the name “Schwacke Marktbericht Baumaschinen” (Schwacke market report construction machinery).

The market observations have been extended rapidly in following years covering:

• Forklifts
• Cranes
• Loader cranes/Swap body systems
• Aerial work platforms
• Construction equipment
• Public utlilty technology and agricultural machinery
• Public utlilty technology and recycling

In 1998 the investigations already covered the whole European market. Since then prices have been listed in Euro.

In addition we made our data available on other media. Products were released on CD-ROM and our clients were enabled to valuate machines online via internet.

Since 2000 we have sales partners all over Europe and our products are available in 5 languages.

From 2004 on, our market reports had been published under the name "€uropa Guide" and since 2008 they have been named "Lectura Guide".