Retargeting

Don’t wait for the right people to get interested in you. Let us bring them to you!

Target them in advertising campaigns through LECTURA Retargeting services that attempt to bring visitors to you via display or native ads on other sites. This form of online advertising will help you keep your brand in front of the proper audience after they leave our web.

 

We will bring the validated LECTURA audience to you through:

• Google Ads – traffic to your site
• YouTube – views of videos to your channel
• other Social Media platforms on demand

 

How can you reach your target audience?

LECTURA has an audience of 12,972,792 professionals which can be targeted by country, industry and machine type. Based on their activity on all domains of LECTURA Specs website we will identify those users who have shown a clear interest on one of your specific types of machines, and target them in campaigns via Google Ads. Once we find out what their behaviour is and what products they are interested in, we will create a Personalized retargeting strategy that combines product focus with demographics for maximum performance. 

 

How does Retargeting with LECTURA work? 

1. Users come to LECTURA website and we mark their interest
2. They leave LECTURA websites and continue their browsing on the internet
3. We mark them as users are retarget them on 3rd party websites
4. They get to your company’s website or your video. 

 

Interested in other targeted marketing services? Plenty to choose from: 

LECTURA Surveys – the biggest knowledge platform within the equipment industry with unique engagement from various players on the market, collecting up to 6.000 replies a day, with 500.000 participants yearly. Read the latest LECTURA Surveys

LECTURA Press Premium service – guarantees the publication of all your press releases

LECTURA News – Machinery Industry news & reports daily with over 31.000 articles read and almost 25.000 international visitors per month. Visit the LECTURA News. 

LECTURA NewsLetters – our weekly media digital reports of the latest industry insights sent to almost 28.000 subscribers every month. Subscribe to receive NewsLetters.  

DigiMessenger Magazine – LECTURA’s quarterly digital publication with over 30.000 readers per month that brings you the latest news, equipment analysis, job reports and guides in the heavy machinery industry. Read the latest DigiMessenger issue.

 

Are you interested in B2B or B2C marketing case studies or examples? Or to discuss how LECTURA Retargeting can boost your business? 

Get in touch