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BrandSurvey 2022
Browse through the so-far most extensive survey within the construction industry including products' quality and machinery ratings, customer care evaluations, and detailed brand comparisons. The objective of the survey has been to analyse how customers and potential customers see the brands in general, their dealership network, media visibility and communication. Moreover, ranks of top products and comparisons with competitors are included. The survey aimed at global audiences led to more than 50,000 reviews of 892 brands from all around the world. A joint overview of the brand performance of the entire sector and customised brand profiles are available.
ERA & LECTURA Rental survey report
See the example of the business intelligence report describing equipment users' and rental company representatives' perspectives. The objective of the survey has been to analyse how the environmental legislation and movement toward green equipment affected both of them, and how they perceive and prepare for the transition. The survey has been aimed mainly at European audiences, with profiles of both rental company representatives and equipment users asking them about awareness of upcoming legislation, obstacles and challenges to transitioning to greener equipment, information and support necessary for the implementation of the new regulations, and whether they already started the transition.
About LECTURA
Gain better market intelligence with LECTURA Surveys
What was the impact of Covid19 on construction dealers?
Get in touch for your survey details
Stop guessing - it's good to know!
"Trade shows in times of COVID 19 pandemic"
BrandSurvey 2022
Browse through the so-far most extensive survey within the construction industry including products' quality and machinery ratings, customer care evaluations, and detailed brand comparisons. The objective of the survey has been to analyse how customers and potential customers see the brands in general, their dealership network, media visibility and communication. Moreover, ranks of top products and comparisons with competitors are included. The survey aimed at global audiences led to more than 50,000 reviews of 892 brands from all around the world. A joint overview of the brand performance of the entire sector and customised brand profiles are available.
LECTURA GmbH Verlag + Marketing Service
Ritter-von-Schuh-Platz 3
90459 Nürnberg / Germany
Tel: +49 (0)911 43 08 99-0
Fax: +49 (0)911 43 08 99-20
Mail: [email protected]
Internet: www.lectura.de
Authorized Managing Director:
Dr. Ivana Thiel
Registered court:
HRB Nürnberg 6657
Tax ident. number according to § 27a:
DE 133 525 700
Authorized Managing Director:
Dr. Ivana Thiel
Registered court:
HRB Nürnberg 6657
Tax ident. number according to § 27a:
DE 133 525 700
Tel: +49 (0)911 43 08 99-0
Fax: +49 (0)911 43 08 99-20
Mail: [email protected]
Internet: www.lectura.de
Selected survey market research references
Which telematic services are the most important for fleet owners in Germany?
How often do machine owners inspect their machinery in Spain?
Where do French contractors buy their spare parts?
>1 m
How we source the intelligence?
>1,000
global
answers per day
professional users monthly
audience
LECTURA Specs has more than 1,000,000 visitors from all over the world ranging from machine owners/operators, dealers, contractors to rental companies members. These engaging professionals deliver us hundreds of replies daily.
We are making this unique audience available to you. Feel free to run your own survey and ask your potential customers about their needs and opinions. Back your future decisions based on valid market data from people operating in the heavy machinery industry.
LECTURA Specs has more than 1,000,000 visitors from all over the world ranging from machine owners/operators, dealers, contractors to rental companies members. These engaging professionals deliver us hundreds of replies daily.
We are making this unique audience available to you. Feel free to run your own survey and ask your potential customers about their needs and opinions. Back your future decisions based on valid market data from people operating in the heavy machinery industry.
Step 1 - Easy. Get in touch!
Within a first dialogue, we discuss your market research scope, ideas, goals and consult, precedence-based, from our end
The first dialogue (max 1h) is free of charge
Step 3 - Test, measure, adjust, test...
We are all about testing and adjusting along the way -
in a word: Optimization.
From month to month, we strive to enhance the CTR, discard low performing survey elements and cater to the best result
Bi-weekly/monthly status updates keep you posted constantly
Feel free to contact our survey team about your goals
Step 2 - Targeting and question research and design
Based on your market intelligence sourcing goals, you (or we) carve out the relevant "bite" of our audience / target groups
More than 240 machine categories from various industries plus 14 separately targetable languages state the playground
Question design: We support you with the question setup for a best possible CTR (Click-Through-Rate) to fulfill your targets properly - on demand, of course
Step 4 - Your market / target business intelligence report
Once finished, we provide you with an encompassing statistical analysis & derive conclusions from the assumptions
Understand customer and market demands better to act or commercialize upon what they told you
More than 60,000 people have participated in our market surveys within the last 12 months.
Darja Kočárová
Market research with LECTURA Surveys
Business intelligence report example
ERA & LECTURA Rental survey report
See the example of the business intelligence report describing equipment users' and rental company representatives' perspectives. The objective of the survey has been to analyse how the environmental legislation and movement toward green equipment affected both of them, and how they perceive and prepare for the transition. The survey has been aimed mainly at European audiences, with profiles of both rental company representatives and equipment users asking them about awareness of upcoming legislation, obstacles and challenges to transitioning to greener equipment, information and support necessary for the implementation of the new regulations, and whether they already started the transition.
Market research with LECTURA Surveys
Which telematic services are the most important for fleet owners in Germany?
What was the impact of Covid19 on construction dealers?
How often do machine owners inspect their machinery in Spain?
Where do French contractors buy their spare parts?
Gain better market intelligence with LECTURA Surveys
How we source the intelligence?
>1.2m
>1 m
>1,000
global
Target your surveys within more than 240 machine categories and 14 languages
Selected survey market research references
More than 60,000 people have participated in our market surveys within the last 12 months.
Getting started / process with LECTURA business intelligence solutions
Getting
started / process with LECTURA business intelligence solutions
Step 1
Easy. Get in touch!
Within a first dialogue, we discuss your market research scope, ideas, goals and consult, precedence-based, from our end
The first dialogue (max 1h) is free of charge
Feel free to contact our survey team about your goals
Step 2
Targeting and question research and design
More than 240 machine categories from various industries plus 14 separately targetable languages state the playground
Question design: We support you with the question setup for a best possible CTR (Click-Through-Rate) to fulfill your targets properly - on demand, of course
Based on your market intelligence sourcing goals, you (or we) carve out the relevant "bite" of our audience / target groups
Step 3
Test, measure, adjust, test...
We are all about testing and adjusting along the way - in a word: Optimization.
From month to month, we strive to enhance the CTR, discard low performing survey elements and cater to the best result
Bi-weekly/monthly status updates keep you posted constantly
Step 4
Your market / target business intelligence report
Once finished, we provide you with an encompassing statistical analysis & derive conclusions from the assumptions
Understand customer and market demands better to act or commercialize upon what they told you
Business intelligence report example
Highly relevant, distinct industry profiles
Target your surveys within more than 240 machine categories and 14 languages
"Trade shows in times of COVID 19 pandemic"
BrandSurvey 2023
Following the response and reception of the 2022 BrandSurvey, LECTURA presents the agri-focused BrandSurvey 2023.
The survey aimed at global audiences led to 32,967 reviews of agricultural brands from all around the world.
Do you search for reviews reliable enough to help you decide on which brand or agricultural product to invest in - considering not only the quality of the product itself but also the dealership network in your area, parts availability and after-sales service?
Browse through the full compilation of the results for popular 16 agricultural companies (Amazone, Carraro, Case IH, Claas, Deutz-Fahr, Fendt, John Deere, Krone, Kubota, Kuhn, Landini, Massey Ferguson, McCormick, New Holland, Pöttinger, Valtra), or get the full single company customised report with detailed analyses on regional/country level.
BrandSurvey 2023
Following the response and reception of the 2022 BrandSurvey, LECTURA presents the agri-focused BrandSurvey 2023.
The survey aimed at global audiences led to 32,967 reviews of agricultural brands from all around the world.
Do you search for reviews reliable enough to help you decide on which brand or agricultural product to invest in - considering not only the quality of the product itself but also the dealership network in your area, parts availability and after-sales service?
Browse through the full compilation of the results for popular 16 agricultural companies (Amazone, Carraro, Case IH, Claas, Deutz-Fahr, Fendt, John Deere, Krone, Kubota, Kuhn, Landini, Massey Ferguson, McCormick, New Holland, Pöttinger, Valtra), or get the full single company customised report with detailed analyses on regional/country level.
