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Highly relevant, distinct industry profiles

 Target your surveys within more than 200 machine categories and 11 languages 

View all targetable machines/industries

Highly relevant, distinct industry profiles

Show example

BrandSurvey 2022

Browse through the so-far most extensive survey within the construction industry including products' quality and machinery ratings, customer care evaluations, and detailed brand comparisons. The objective of the survey has been to analyse how customers and potential customers see the brands in general, their dealership network, media visibility and communication. Moreover, ranks of top products and comparisons with competitors are included. The survey aimed at global audiences led to more than 50,000 reviews of 892 brands from all around the world. A joint overview of the brand performance of the entire sector and customised brand profiles are available.

View full report

ERA & LECTURA Rental survey report 

See the example of the business intelligence report describing equipment users' and rental company representatives' perspectives. The objective of the survey has been to analyse how the environmental legislation and movement toward green equipment affected both of them, and how they perceive and prepare for the transition. The survey has been aimed mainly at European audiences, with profiles of both rental company representatives and equipment users asking them about awareness of upcoming legislation, obstacles and challenges to transitioning to greener equipment, information and support necessary for the implementation of the new regulations, and whether they already started the transition.

View full report

About LECTURA

Gain   better market intelligence with  LECTURA  Surveys

What was the impact of Covid19 on construction dealers?

Get in touch for your survey details 

Stop guessing - it's good to know!

Get in touch now

Deep customer understanding within weeks

starting at 5.000€

Check out survey example now

"Trade shows in times of COVID 19 pandemic"

BrandSurvey 2022

Browse through the so-far most extensive survey within the construction industry including products' quality and machinery ratings, customer care evaluations, and detailed brand comparisons. The objective of the survey has been to analyse how customers and potential customers see the brands in general, their dealership network, media visibility and communication. Moreover, ranks of top products and comparisons with competitors are included. The survey aimed at global audiences led to more than 50,000 reviews of 892 brands from all around the world. A joint overview of the brand performance of the entire sector and customised brand profiles are available.

View full report

LECTURA GmbH Verlag + Marketing Service

Ritter-von-Schuh-Platz 3
90459 Nürnberg / Germany


Tel: +49 (0)911 43 08 99-0
Fax: +49 (0)911 43 08 99-20

Mail: info@lectura.de
Internet: www.lectura.de
 

Authorized Managing Directors:
Dr. Iva Thiel, Petr Thiel

Registered court:
HRB Nürnberg 6657

Tax ident. number according to § 27a:
DE 133 525 700

Authorized Managing Directors:
Dr. Iva Thiel, Petr Thiel

Registered court:
HRB Nürnberg 6657

Tax ident. number according to § 27a:
DE 133 525 700


Tel: +49 (0)911 43 08 99-0
Fax: +49 (0)911 43 08 99-20

Mail: info@lectura.de
Internet: www.lectura.de
 

Selected survey market research references 

Which telematic services are the most important for fleet owners in Germany?

How often do machine owners inspect their machinery in Spain?

Where do French contractors buy their spare parts?

Show example

>1.2m

How we source the intelligence? 

>5,000

global

answers per day

professional users monthly

audience

LECTURA Specs has more than 1,200,000 visitors from all over the world ranging from machine owners/operators, dealers, contractors to rental companies members. These engaging professionals deliver us hundreds of replies daily.

We are making this unique audience available to you. Feel free to run your own survey and ask your potential customers about their needs and opinions. Back your future decisions based on valid market data from people operating in the heavy machinery industry.

LECTURA Specs has more than 1,200,000 visitors from all over the world ranging from machine owners/operators, dealers, contractors to rental companies members. These engaging professionals deliver us hundreds of replies daily.

We are making this unique audience available to you. Feel free to run your own survey and ask your potential customers about their needs and opinions. Back your future decisions based on valid market data from people operating in the heavy machinery industry.

Step 1 - Easy. Get in touch!

Within a first dialogue, we discuss your market research scope, ideas, goals and consult, precedence-based, from our end    

The first dialogue (max 1h) is free of charge

Step 3 - Test, measure, adjust, test...

We are all about testing and adjusting along the way - 
in a word: Optimization.  

From month to month, we strive to enhance the CTR, discard low performing survey elements and cater to the best result

Bi-weekly/monthly status updates keep you posted constantly

Get in touch

Feel free to contact our survey team about your goals

Step 2 - Targeting and question                               research and design 

Based on your market intelligence sourcing goals, you (or we) carve out the relevant "bite" of our audience / target groups

More than 200 machine categories from various industries plus 8 separately targetable languages state the playground

Question design: We support you with the question setup for a best possible CTR (Click-Through-Rate) to fulfill your targets properly - on demand, of course

Step 4 - Your market / target business                   intelligence report

Once finished, we provide you with an encompassing statistical analysis & derive conclusions from the assumptions

Understand customer and market demands better to act or commercialize upon what they told you

More than 500,000 people have participated in our market surveys within the last 12 months.

Write her an email

Darja Kočárová

Research methodology deep divePricing

Market research with LECTURA Surveys 

Business intelligence report example 

ERA & LECTURA Rental survey report 

See the example of the business intelligence report describing equipment users' and rental company representatives' perspectives. The objective of the survey has been to analyse how the environmental legislation and movement toward green equipment affected both of them, and how they perceive and prepare for the transition. The survey has been aimed mainly at European audiences, with profiles of both rental company representatives and equipment users asking them about awareness of upcoming legislation, obstacles and challenges to transitioning to greener equipment, information and support necessary for the implementation of the new regulations, and whether they already started the transition.

View full report

Market research with LECTURA Surveys 

Which telematic services are the most important for fleet owners in Germany?

What was the impact of Covid19 on construction dealers?

How often do machine owners inspect their machinery in Spain?

Where do French contractors buy their spare parts?

Gain better market intelligence with  LECTURA Surveys 

How we source the intelligence? 

>1.2m

>1.2m

>5,000

global

Target your surveys within more than 200 machine categories and 11 languages

View all targetable machines/industries

Selected survey market research references 

More than 500,000 people have participated in our market surveys within the last 12 months. 

Getting started / process with LECTURA business intelligence solutions 

Getting
started / process with LECTURA business intelligence solutions 

Step 1
 Easy. Get in touch!

Within a first dialogue, we discuss your market research scope, ideas, goals and consult, precedence-based, from our end    

The first dialogue (max 1h) is free of charge

Feel free to contact our survey team about your goals

Get in touch

Step 2
Targeting and question research and design 

More than 200 machine categories from various industries plus 8 separately targetable languages state the playground

Question design: We support you with the question setup for a best possible CTR (Click-Through-Rate) to fulfill your targets properly - on demand, of course

Based on your market intelligence sourcing goals, you (or we) carve out the relevant "bite" of our audience / target groups

Step 3
Test, measure, adjust, test...

We are all about testing and adjusting along the way - in a word: Optimization. 

From month to month, we strive to enhance the CTR, discard low performing survey elements and cater to the best result

Bi-weekly/monthly status updates keep you posted constantly

Step 4 
Your market / target business intelligence report 

Once finished, we provide you with an encompassing statistical analysis & derive conclusions from the assumptions

Understand customer and market demands better to act or commercialize upon what they told you

Business intelligence report example 

Deep customer understanding within weeks

starting at 5.000€

Get in touch now