Market research

Boost your business insights with LECTURA’s Market research solutions

Collecting data is our superpower. We have been doing market research for almost 40 years and got better and better at it – our services speak the universal language of data for the entire industry. This means that we do not only distribute information to our professional audience but we are, at the same time, collecting market intelligence from it. It’s all in our wide database of over 160.000 machines that has over 1,2 million users every month – a traffic that has grown 5 times in 3 years!

But we, at LECTURA, are doing more than gathering data – we turn it into business insights value, so that you can make your activity more profitable. One of the fastest and most efficient digital tools we use make that happen is… 

LECTURA Surveys – The biggest knowledge platform within the equipment industry 

The easiest way to get information from people is to simply ask them. And the more people you can ask, the better. LECTURA has a very large and unique audience of over 1,2 million industry professionals from all over the world that you can get in touch with to find out relevant and honest feedback about your products and services which will help you improve your business activities. 

Run your own market research with LECTURA Surveys, ask both your actual and potential customers what their needs, opinions and expectations are, and get a clear image on where you really stand. 

The engagement of 6,000 daily replies will get you the most valid market data that you will not have the opportunity to gather and measure with other research tools.

With LECTURA Surveys

• You have direct access to engaging professionals like owners/operators, dealers, contractors, rental companies members, etc.
• You can choose and target highly relevant, distinct industry profiles with more than 200.000 machine categories and 13 languages based on predefined criteria like: region/country of origin; industry and type of business; company size/fleet size. 
• You can get better market intelligence by placing your survey on specific web pages.

Read the latest LECTURA Surveys or check our latest BrandSurvey and tell us what it is that you want to find out and let’s run a survey together.  

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